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2004 Spring

Tokyo Street Fashion Prophets

For more than 30 years the streets of Tokyo have played a pivotal role in the story of Japanese fashion. Lately the city has become a major influence on global design. We asked four top Tokyo stylists to gaze into the future and divine for us—and the world—what's coming over the horizon in street fashion. Each has teamed with a pre-eminent photographer to show Kateigaho International readers the future of street chic.


Yoshiyuki Shimazu — Dual Realities

Japanese street fashion

For our feature Shimazu chose the "super brand" Under Cover, a product of the alternative Ura-Harajuku area of Tokyo. This season's Under Cover show featured twin models strutting down the runway, one in perfectly symmetrical styling and make-up, the other deliberately styled and made up in a way that stretched, ripped, and warped her companion's balanced look.

"When I saw that, I wasn't sure of the designer's real intention, but I did get a powerful sense of two complementary realities," Shimazu says. He continues, "The balanced, symmetrical outfit seemed to be the 'realistic reality,' the one you could wear anywhere, while in the unbalanced version, I sensed the reality of the mind. Japanese use the word futsuu (ordinary) a lot. They mistake it for reality. But everyone has different standards when it comes to what constitutes 'ordinary,' and each individual contains any number of complementary realities. That's what I wanted to show on this page."

photography by Takuya Uchiyama; hair by ABE (FEMME); make-up by YUKI (FEMME); model: Yana, location: Shinjuku

Yoshiyuki Shimazu Yoshiyuki Shimazu
Born in 1959.

He is the trusted stylist to a huge clientele including many Japanese celebrities (pop star Hikaru Utada was one). Besides directing and styling fashion shows such as the Junya Watanabe Comme des Garçons 1997 spring/summer show, he is creative director for a teen magazine. Recently he oversaw styling for the film Cutie Honey (director: Hideaki Anno) due for release in May.


Tomoki Sukezane — Tokyo Flower Children

Tokyo street fashion

photography by Junji Hata (Bravo Brava); hair & make-up by Tomita Sato; models: Luke, Carolina, Jessica, Rihito; location: Yoyogi Park

Almost all the leading models that grace the pages of fashion magazines read avidly by young Japanese are of mixed Japanese and foreign heritage. They have the regular features and proportions of models, yet somehow lack vitality, exuding a kind of limpness. "Would these models make it overseas? I don't think so," observes Sukezane. "They can work as models because they're in Tokyo. Perhaps they're symbols of what Tokyo is at present."

Asking four of the most popular of these models to assist him, Sukezane chose flower motifs—this season's big trend—because, he says, "The world is as full of bad news as ever. The least we can do is keep fashion fresh, bright, and forward-looking." The four models assembled in a park with gentle sunlight filtering through the trees, wearing the floral motifs of their choice, seemed like flower children transported from another era.

Tomoki Sukezane Tomoki Sukezane
Born in 1965.

Sukezane now styles many of Japan's leading celebrities including musician Ryuichi Sakamoto, soccer player Hidetoshi Nakata, and kabuki actor Shido Nakamura. Sukezane was the first in his profession to earn the title of "super stylist," as an expert in styling for both men and women.


Tsuyoshi Noguchi — Evolution of the Kogyaru Girls

kogyaru

photography by Shingo Wakagi; hair by ShinYa for Tomi&Emi (AVGVST); make-up by YUKI (FEMME); models: Vilma, Natalia; location: Hibiya Park

"Years ago, I think those involved in Japanese fashion belonged definitely to one of two camps: those who liked anything cute and those who preferred fashion seen as avant-garde." In Noguchi's view, it was the kogyaru boom of a few years back that changed all this. Kogyaru is a term that became popular in the mid-1990s, referring to the high-school girls who strutted the streets of Shibuya dressed in midriff tops and miniskirts inspired by their favorite idols, with long dyed-brown hair streaming behind them.

"It was around then that young girls in Japan started to like exposing their skin and doing themselves up in a glamorous way," Noguchi observes. "Adults gradually picked up the trend as well, and 'being sexy'—something that was never fashionable before—is now associated with fashion." So will the label Dsquared2, now in its second season in women's wear, hit Tokyo street fashion with a new whirlwind of glamor?

Tsuyoshi Noguchi Tsuyoshi Noguchi
Born in 1964.

Noguchi works for a number of men's and women's fashion magazines and also is stylist for heartthrob Takuya "Kimutaku" Kimura, whose every look is scrutinized and copied by multitudes of fans. In January the Tokyo fashion label Number (N)ine, for which Noguchi is stylist, completed its first show at the Paris collections.


Tetsuro Nagase — Away with Color!

Japan fashion

Nagase, who has traveled and worked in many countries, says, "One thing I often sense in cities abroad is that things like the culture and religion developed in that place are very firmly rooted. I wouldn't be the first to say that Tokyo is a special city in this respect, crammed not only with Japanese culture, but full of culture and the latest trends, information, and products from all over the globe."

While some view this negatively, Nagase sees it differently.

"Looking at the state of society today, I think what we need is to do away with color because the world is all one. The attraction of Tokyo with its mix of world cultures is the energy and possibilities that emerge from the chaos." Photographer Muga Miyahara created a collage of Tokyo scenes. Nagase comments, "There's so much going on in Tokyo that it's hard to choose one thing. I want to focus on the bare minimum that is necessary." Accordingly, he chose for dancer Kaiji Moriyama a "colorless" whiter-than-white look that seems to radiate purity.

photography by Muga Miyahara (Image); hair & make-up by Kimiyuki Misawa (Plus); model: Kaiji Moriyama (contemporary dancer); location: various places in Tokyo

Tetsuro Nagase Tetsuro Nagase
Energetic style guru for overseas fashion magazines as well as Japanese publications, Nagase is one of the hottest young male stylists today.

He is currently extending his field of activity from magazines to include advertising, fashion shows, and the theater and music worlds.



Articles from the 2004 SPRING issue:

Kateigaho International Edition Issues:

2005 SUMMER - 2005 SPRING - 2005 WINTER

2004 AUTUMN - 2004 SUMMER - 2004 SPRING - 2004 WINTER

2003 AUTUMN - INAUGURAL ISSUE

© 2004-2005 SEKAIBUNKA PUBLISHING INC.